Four Questions to an IP Expert – Dr. Xiaopeng Zhao, Senior Manager at CHINABRAND CONSULTING

In the recent edition of the University of Strasbourg’s interview series for the Master of IP Law and Management program, Dr. Xiaopeng Zhao discussed four current matters that occupy IP legal specialists and practitioners today.

The topics discussed in the interview include:

  • Chinese government’s claim to global technological leadership
  • China’s patent strategy and its relevance for European companies
  • Enforceability of IP for European companies in China
  • China’s strategy: building own strong brands VS purchasing famous international brands

Please find the complete interview here, and feel free to share your thoughts on these current IP issues:

https://www.youtube.com/watch?v=OPiOXK4Ckbo

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