Fast-Fakes and Super-Fakes: Brands Need to Adjust Their Anti-Counterfeiting Strategies

Not only the fashion industry experiences a trend of differentiated counterfeiting business. On the one hand, there is a tendency of “fast-fakes”. Counterfeiting cycles are getting shorter and forgers are quickly dumping simple and recognizable copies of low quality seasonal goods on the market. The response of original manufacturers is not very challenging in such… Continue reading Fast-Fakes and Super-Fakes: Brands Need to Adjust Their Anti-Counterfeiting Strategies