Covid-19: Customers Replace Originals Deliberately by Cheap Fakes

There is a new phenomenon in brand and product piracy: the deliberate replacement of originals. In order to compensate for the loss of sales and income caused by Covid-19, companies and consumers are intentionally replacing expensive originals with cheap Chinese copies. By replacing original branded products, they can significantly reduce their purchasing costs in the… Continue reading Covid-19: Customers Replace Originals Deliberately by Cheap Fakes

BVLGARI Is Recognized as Well-Known Trademark in China

The High People’s Court of Guangdong Province has recognized the BVLGARI / 宝格丽 trademark as a well-known trademark and granted cross-class protection. Between 2013 and 2014, the TASKIN group of companies (德思勤) used the BVLGARI (宝格丽), Baogene and BVLGARI Apartment (宝格丽公寓) trademarks for its commercial property sales service. The use included the use of these… Continue reading BVLGARI Is Recognized as Well-Known Trademark in China

Better Protection through Copyright Law

Copyright is becoming more and more important in China. The number of registrations has been increasing by 20 to 30% for years, the number of software copyrights has even increased by 36% in 2019. This reflects not only the growth in new technologies in areas such as cloud computing, AI or IoT, but also the… Continue reading Better Protection through Copyright Law

The Great Era of Innovation: China Invests in New Infrastructure

In order to boost the economy after Covid-19 and be able to grow again in the short term, China is relying on massive investments in innovative infrastructure projects. In the great era of innovation, the focus is on 7 areas: the construction of 5G base stations, ultra-high voltage, high-speed trains and light rail, charging stations… Continue reading The Great Era of Innovation: China Invests in New Infrastructure

Secure Corona Loans with Trademarks and Patents

In China, companies that need short-term liquidity to secure business during and after Covid-19 can easily secure a loan by pledging their intellectual property. Although this method is not new, it is gaining in importance in the crisis. According to the Chinese National Intellectual Property Administration, the total amount of financing through patent and trademark… Continue reading Secure Corona Loans with Trademarks and Patents

Covid-19 Accelerates the Creation of Strong Chinese Brands

The Corona crisis is intensifying the Chinese quest for strong brands. In order to increase the consumption of the population and stimulate the weak domestic demand, China now wants to politically promote and accelerate the development of well-known and high-quality Chinese brands. These are intended to help increase the influence of Chinese products and services… Continue reading Covid-19 Accelerates the Creation of Strong Chinese Brands

IP Databases Reduce Costs of Infringement Proceedings

COVID-19 also leads to companies paying closer attention to costs when enforcing their intellectual property rights in China. IP databases can help them do this. The analysis of Chinese court decisions in comparable cases enables IP managers and their service providers to correctly assess the case and the opponent and to find the right strategy.… Continue reading IP Databases Reduce Costs of Infringement Proceedings

Covid-19: Protect Supply Chains Now against Counterfeiting

The pandemic not only leads to global markets being flooded with counterfeit medical products. Because suppliers fail, counterfeit brands and products are also penetrating the supply chains of original manufacturers in other segments and replacing the missing original products. It is now important for brand owners to monitor and protect their supply chains. Counterfeiters often… Continue reading Covid-19: Protect Supply Chains Now against Counterfeiting

Covid-19 and Business: Learning from China

When it comes to business reactions to Covid-19, many Chinese companies are ahead of us. Take the automotive industry, for example: While managers of German brands in China stare spellbound at plummeting sales figures, competitor Geely is launching a corona-safe model on the market. The entire system of the SUV Geely ICON is equipped as… Continue reading Covid-19 and Business: Learning from China

China Loses the Battle for the WIPO Chairmanship

China has lost the battle for the chairmanship of the World Intellectual Property Organisation (WIPO), the UN organization regulating the international protection of intellectual property in Geneva. The new Director General will be Daren Tang, previously Chief Executive Officer of the Intellectual Property Office in Singapore (IPOS). The decision against the Chinese candidate Wang Binying,… Continue reading China Loses the Battle for the WIPO Chairmanship