Can Single-Color Trademarks Be Protected in China?

The French designer Christian Louboutin has become world-famous for his iconic shoe design – sky-high heels and red shoe soles. The trademark for the red sole was registered in the Benelux in 2010 and the explicit registration for high-heeled shoes followed in 2013. A few years ago Louboutin went to court against the Dutch subsidiary… Continue reading Can Single-Color Trademarks Be Protected in China?

Trademark Examination: Is Faster Always Better?

The main issues discussed at the 2019 National People’s Congress were the relationship between the US and China, the New Silk Road, the defense budget and the new draft of the Foreign Investment Law. Improvements in IP protection were also discussed. For example, the already agreed shortening of the examination period for trademark applications from… Continue reading Trademark Examination: Is Faster Always Better?

The World’s Strongest Brands

According to the latest World Brand Lab ranking of the world’s 500 most influential brands, China is in fifth place. A total of 38 brands in the ranking come from the country. Strongest player in the global landscape, however, is still the US, accounting for nearly half of all brands on the list. But how… Continue reading The World’s Strongest Brands

China’s New E-Commerce Law

In the last 15 years or so, our buying habits changed dramatically with the global rise of online shops like Amazon or German Zalando. In China, e-commerce is even bigger. This is why the country wants stricter regulation of the booming online retail industry and more requirements for e-commerce participants. But does China’s new e-commerce… Continue reading China’s New E-Commerce Law

Non-Use Cancellation: Defense against Bad-Faith Filings

When a foreign company decides to register its trademark in China, it is not uncommon that the application is rejected by the authorities. The reason: a Chinese company or an individual has already registered the trademark before, with an objective to capitalize on it later. This tactic is known as trademark hijacking, when a Chinese… Continue reading Non-Use Cancellation: Defense against Bad-Faith Filings

Loopholes in Trademark Registration Procedure

German trademark registration procedure makes it easy to register malicious trademarks. When checking on an application for trademark registration the German Patent and Trademark Office (DPMA) does not conduct an in-depth research on similar registered trademarks. New trademarks are registered after only a formal examination. Chinese counterfeiters capitalize on that loophole: they register malicious trademarks,… Continue reading Loopholes in Trademark Registration Procedure

Chinese Companies Turn the Tables

Not only do Chinese companies register property rights for their intellectual property on a massive scale, but also have their measures of enforcement become more aggressive. The majority of cases brought to Chinese IP courts do not involve, as one might assume, Western companies that defend their IP rights against Chinese forgers, but litigations between… Continue reading Chinese Companies Turn the Tables