The Corona crisis is intensifying the Chinese quest for strong brands. In order to increase the consumption of the population and stimulate the weak domestic demand, China now wants to politically promote and accelerate the development of well-known and high-quality Chinese brands. These are intended to help increase the influence of Chinese products and services… Continue reading Covid-19 Accelerates the Creation of Strong Chinese Brands
Tag: brands
China’s Trademarks: The Volumes Grow While Overall Value Lags Behind
Do you recognize all the trademark logos on the picture? They represent some of the most famous Chinese trademarks that are already entering the global top-100 charts of the most valuable trademarks. The volumes of China’s trademark filings have increased dramatically in the recent years, from 26.000 trademark applications in 1981 – a number that… Continue reading China’s Trademarks: The Volumes Grow While Overall Value Lags Behind
The World’s Strongest Brands
According to the latest World Brand Lab ranking of the world’s 500 most influential brands, China is in fifth place. A total of 38 brands in the ranking come from the country. Strongest player in the global landscape, however, is still the US, accounting for nearly half of all brands on the list. But how… Continue reading The World’s Strongest Brands
Product Fakes in Switzerland: Souvenirs Declining, Online Bargains on the Rise
In Switzerland, the number of counterfeit brand products imported by tourists as vacation souvenirs decreased by 40 percent in 2016, in comparison to 2015. Apparently, the Custom’s measures to inform tourists about the prohibited import of fake products are effective. Yet the growth of trade volumes with counterfeit products remains unbroken. The reason is the… Continue reading Product Fakes in Switzerland: Souvenirs Declining, Online Bargains on the Rise
Black Sheep in Anti-Counterfeiting – A New Challenge for Alibaba
Recently Alibaba efficiently fights against counterfeits on its e-commerce-platforms like Tmall or Taobao. The internet giant is also willing to closely cooperate with brand owners. As a result, more and more new businesses start to emerge with the aim to gain profit. Unfortunately, their actions are often based on unfair means. The main business of… Continue reading Black Sheep in Anti-Counterfeiting – A New Challenge for Alibaba
Alibaba Sues Counterfeiters on its Platform
For years, foreign brand owners have complained about the large numbers of fakes being offered on the Chinese online marketplaces Alibaba and Taobao. Indeed are those platforms full of counterfeit products and most brand owners think that Alibaba is not putting enough effort into combatting the surge of fakes on offer. Yet now Alibaba reacts… Continue reading Alibaba Sues Counterfeiters on its Platform
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