The World’s Strongest Brands

According to the latest World Brand Lab ranking of the world’s 500 most influential brands, China is in fifth place. A total of 38 brands in the ranking come from the country. Strongest player in the global landscape, however, is still the US, accounting for nearly half of all brands on the list. But how… Continue reading The World’s Strongest Brands

China’s New E-Commerce Law

In the last 15 years or so, our buying habits changed dramatically with the global rise of online shops like Amazon or German Zalando. In China, e-commerce is even bigger. This is why the country wants stricter regulation of the booming online retail industry and more requirements for e-commerce participants. But does China’s new e-commerce… Continue reading China’s New E-Commerce Law

Internet Plus: SIPO‘s Plan for IP Protection in the Digital Era

China’s Patent Office has issued a plan for using the ever growing volumes of available data and intelligent algorithms for IP protection. SIPO aims at building a centralized smart system for recognition of infringements till 2020. The system is expected to support the persecution of piracy and counterfeiting by means of online fake identification, permanent… Continue reading Internet Plus: SIPO‘s Plan for IP Protection in the Digital Era

Non-Use Cancellation: Defense against Bad-Faith Filings

When a foreign company decides to register its trademark in China, it is not uncommon that the application is rejected by the authorities. The reason: a Chinese company or an individual has already registered the trademark before, with an objective to capitalize on it later. This tactic is known as trademark hijacking, when a Chinese… Continue reading Non-Use Cancellation: Defense against Bad-Faith Filings

Loopholes in Trademark Registration Procedure

German trademark registration procedure makes it easy to register malicious trademarks. When checking on an application for trademark registration the German Patent and Trademark Office (DPMA) does not conduct an in-depth research on similar registered trademarks. New trademarks are registered after only a formal examination. Chinese counterfeiters capitalize on that loophole: they register malicious trademarks,… Continue reading Loopholes in Trademark Registration Procedure