Fluid trademarks appear in different and frequently changing variations, all based on a specific base brand. While they can be a creative way to connect with audiences, brand owners should use this tool with caution. Those who change their visual brand identity frequently can quickly confuse customers. The brand becomes undifferentiated and loses contour, leading… Continue reading Fluid Trademarks Can Create Free Space for Counterfeiters
Tag: Brand protection
Covid-19: Protect Supply Chains Now against Counterfeiting
The pandemic not only leads to global markets being flooded with counterfeit medical products. Because suppliers fail, counterfeit brands and products are also penetrating the supply chains of original manufacturers in other segments and replacing the missing original products. It is now important for brand owners to monitor and protect their supply chains. Counterfeiters often… Continue reading Covid-19: Protect Supply Chains Now against Counterfeiting
GDPR vs. Brand Protection
The GDPR is supposed to make data protection easier and to provide extra protection for EU citizens. In some aspects the GDPR has fulfilled its purpose; in other areas the GDPR makes the protection of those same EU citizens as customers much more difficult. With the GDPR it is a lot more difficult to fight… Continue reading GDPR vs. Brand Protection
Chinese Counterfeiters Mostly Copy Local Brands
Chinese counterfeiters are not only targeting foreign brands. Quite the contrary, as Chinese brands gain in popularity and their value is rising steadily, Chinese counterfeiters do not shy away from copying products of their fellow countrymen. China Weekly reports that Chinese courts have concluded 200,000 cases in 2017 related to IP rights with the number… Continue reading Chinese Counterfeiters Mostly Copy Local Brands
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