Fluid Trademarks Can Create Free Space for Counterfeiters

Fluid trademarks appear in different and frequently changing variations, all based on a specific base brand. While they can be a creative way to connect with audiences, brand owners should use this tool with caution. Those who change their visual brand identity frequently can quickly confuse customers. The brand becomes undifferentiated and loses contour, leading… Continue reading Fluid Trademarks Can Create Free Space for Counterfeiters

China Expands IP Legal System

The Chinese government is focusing more on legal certainty in intellectual property and is condensing the network of agencies responsible for IP. Currently, the structure of courts handling IP infringement lawsuits is organized according to the principle of “1 plus 4 plus 22.” Here, the number 1 represents the IP court at the national level,… Continue reading China Expands IP Legal System

Expansion of Design Protection

An amendment to China’s Patent Law, which comes into effect on June 1, 2021, will provide more protection for designs in the future. Registered designs (design patents) are intended to protect the aesthetic and commercial value of a product, but were previously only valid for ten years. This meant that valuable designs could be legally… Continue reading Expansion of Design Protection

Intellectual Property in China: More, Faster and Better

The China National Intellectual Property Administration (CNIPA) has presented the registration figures for 2019. Foreign applications of intellectual property in China increased again last year. In 2019, the number of patent applications of inventions filed by foreign applicants reached 157,000, an increase of 6% over the previous year. The number of foreign trademark applications rose… Continue reading Intellectual Property in China: More, Faster and Better

Autonomous Driving: Dealing with Trade Secrets

In the field of autonomous driving, the decision as to whether an invention should be patented or kept undisclosed as a trade secret is increasingly becoming a key factor for future market success. The reason: the employees in this highly innovative, very dynamic and more converging segment of the automotive and digital industries are not… Continue reading Autonomous Driving: Dealing with Trade Secrets

Growth Market Copyright

The rapid development of the Chinese digital economy is also reflected in the area of digital copyrights. In 2018, this hitherto rather exotic market reached a volume of 742.3 billion yuan, an increase of 16.6% over the previous year. This extraordinary increase is not only due to the constant innovations within the digital industries, but… Continue reading Growth Market Copyright

The Renaissance of Design

Once regarded as the unbeloved child of IP protection, design is now experiencing a coming of age. While patents and trademarks used to be the essential way of IP protection, the number of global registrations has skyrocketed over the past few years, since companies have become aware of the benefits of designs in their own… Continue reading The Renaissance of Design

Alibaba Sues Counterfeiters on its Platform

For years, foreign brand owners have complained about the large numbers of fakes being offered on the Chinese online marketplaces Alibaba and Taobao. Indeed are those platforms full of counterfeit products and most brand owners think that Alibaba is not putting enough effort into combatting the surge of fakes on offer. Yet now Alibaba reacts… Continue reading Alibaba Sues Counterfeiters on its Platform