Tag: Western brands

Beijing unveils two-year Metaverse plan

Posted in Data Protection, Designs, Future, General, InnovationLeave a comment

China is now taking the Metaverse for a big leap. The project is based on the Beijing Urban Sub-Center Metaverse Innovation and Development Action Plan (2022- 2024), which was published in August 2022. The Chinese capital’s innovation plan stipulates that all urban districts should increasingly promote industries and companies that have a connection to the… Continue reading Beijing unveils two-year Metaverse plan

Crises Fuel Counterfeiting

Posted in ACF, General, Innovation, IP, TrademarksLeave a comment

The global economic weakness and persistent inflation are leading consumers and business customers to deliberately replace originals. To compensate for their current income losses and sales slumps, consumers and businesses are deliberately replacing high-priced originals with cheap copies from China. By replacing, they can significantly reduce their purchasing costs in the difficult economic situation –… Continue reading Crises Fuel Counterfeiting

Strengthening the Brand as ACF Strategy

Posted in ACF, General, Innovation, IP, Law, TrademarksLeave a comment

When legal means have been exhausted in the fight against trademark and product piracy (anti-counterfeiting, ACF) in China, the question arises as to alternative approaches. A sustainable effective ACF strategy to regain control over one’s own brand is to strengthen and consolidate the brand in the Chinese market. In doing so, the brand owner leaves… Continue reading Strengthening the Brand as ACF Strategy