Cultural adaptation in the virtual space

The virtual space opens up completely new ways for companies in China to communicate, but it also requires a deep understanding of the cultural nuances that shape interactions. There are many critical factors that influence success in this environment – from the choice of avatar attire to the meaning of numbers and colors.  Avatar clothing… Continue reading Cultural adaptation in the virtual space

Intellectual property in ASEAN

Intellectual property rights are gaining importance in ASEAN countries. The ASEAN Intellectual Property Action Plan 2016-2025 provides for the strengthening of intellectual property offices, the development of regional platforms, an inclusive IP ecosystem and the promotion of asset creation. Around 75% of the plan has already been implemented. Future priorities include harmonizing intellectual property rights,… Continue reading Intellectual property in ASEAN

Special zone for IP protection

IP protection is becoming a regional competitive factor in China. The Chinese province of Hainan has now announced that it will establish a special zone for this purpose in Sanya Yazhou Bay. The aim is to establish and further explore a centralized management for IP rights. The first step of this development is the opening… Continue reading Special zone for IP protection

Beijing unveils two-year Metaverse plan

China is now taking the Metaverse for a big leap. The project is based on the Beijing Urban Sub-Center Metaverse Innovation and Development Action Plan (2022- 2024), which was published in August 2022. The Chinese capital’s innovation plan stipulates that all urban districts should increasingly promote industries and companies that have a connection to the… Continue reading Beijing unveils two-year Metaverse plan