The virtual space opens up completely new ways for companies in China to communicate, but it also requires a deep understanding of the cultural nuances that shape interactions. There are many critical factors that influence success in this environment – from the choice of avatar attire to the meaning of numbers and colors. Avatar clothing… Continue reading Cultural adaptation in the virtual space
Tag: Application
Intellectual property in ASEAN
Intellectual property rights are gaining importance in ASEAN countries. The ASEAN Intellectual Property Action Plan 2016-2025 provides for the strengthening of intellectual property offices, the development of regional platforms, an inclusive IP ecosystem and the promotion of asset creation. Around 75% of the plan has already been implemented. Future priorities include harmonizing intellectual property rights,… Continue reading Intellectual property in ASEAN
Special zone for IP protection
IP protection is becoming a regional competitive factor in China. The Chinese province of Hainan has now announced that it will establish a special zone for this purpose in Sanya Yazhou Bay. The aim is to establish and further explore a centralized management for IP rights. The first step of this development is the opening… Continue reading Special zone for IP protection
Beijing unveils two-year Metaverse plan
China is now taking the Metaverse for a big leap. The project is based on the Beijing Urban Sub-Center Metaverse Innovation and Development Action Plan (2022- 2024), which was published in August 2022. The Chinese capital’s innovation plan stipulates that all urban districts should increasingly promote industries and companies that have a connection to the… Continue reading Beijing unveils two-year Metaverse plan