The virtual space opens up completely new ways for companies in China to communicate, but it also requires a deep understanding of the cultural nuances that shape interactions. There are many critical factors that influence success in this environment – from the choice of avatar attire to the meaning of numbers and colors. Avatar clothing… Continue reading Cultural adaptation in the virtual space
Tag: Wechat
Digital content piracy on the rise
The outbreak of the Covid 19 pandemic led to an unprecedented increase in online piracy worldwide regarding music, movies, television, publishing, and software. For example, the number of pirated movies increased by 39% in 2022 compared to 2021, while the number of visits to piracy websites to watch movies increased by about 9%. The same… Continue reading Digital content piracy on the rise
Chinese Brands Overtake Western Brands
The trend cuts across all sectors: on the Chinese domestic market, many domestic brands are overtaking their foreign competitors in terms of popularity with consumers. These include Li-Ning and Erke in the sportswear sector, Midea and Gree in household appliances, and Perfect Diary and Florasis in the cosmetics markets. Some Chinese brands are now growing… Continue reading Chinese Brands Overtake Western Brands
Alternative Foods Conquer China
Healthy nutrition is becoming increasingly popular among Chinese. This is clearly reflected in the purchase of alternative nutrition products via online platforms – its volume almost doubled in 2020. Around 75% of online consumers of alternative foods are new customers, and most repeat orders are placed within 30 days. The reason for the boom is… Continue reading Alternative Foods Conquer China
Strengthening the Brand as ACF Strategy
When legal means have been exhausted in the fight against trademark and product piracy (anti-counterfeiting, ACF) in China, the question arises as to alternative approaches. A sustainable effective ACF strategy to regain control over one’s own brand is to strengthen and consolidate the brand in the Chinese market. In doing so, the brand owner leaves… Continue reading Strengthening the Brand as ACF Strategy
Unfair Competition With WeChat Data Rights
In China, the first decision on unfair competition with data rights on internet platforms has recently been published. The background: Tencent, the king of social media, owns the data and limited data rights of the 900 million daily users of the app WeChat. It is known that Tencent shares a large part of this data… Continue reading Unfair Competition With WeChat Data Rights
The Wirecard Case Promotes the Compliance also in China
The Wirecard affair is also making waves in China. The now insolvent company was to be the first German payment service provider to enter the Chinese market. In addition to the Chinese company Allscore Payment Services, which was taken over in November 2019, Wirecard also cooperated with Chinese giants such as Alipay, WeChat Pay and… Continue reading The Wirecard Case Promotes the Compliance also in China
Copycats of Yesterday, Innovators of Tomorrow
In the past, Chinese companies have copied ideas or business models, but in many industries this is still often the case. In the digital economy, too, China’s enormous development began by copying models of large established players. WeChat was formerly China’s WhatsApp; Weibo was China’s Facebook, Baidu – China’s Google and Alibaba – China’s eBay.… Continue reading Copycats of Yesterday, Innovators of Tomorrow
China’s Top Social Networks Face Investigation under the Cybersecurity Law
Most international companies have adopted a mere wait-and-see approach regarding the compliance with China’s new Cybersecurity Law. Now, the recent investigation against the country’s top social media providers definitely sets off alarm bells – it is time to take compliance with China’s Cybersecurity Law seriously. In early August, the Cyberspace Administration of China (CAC) has… Continue reading China’s Top Social Networks Face Investigation under the Cybersecurity Law
China Intellectual Property Blog 