Tag: market entry

Alternative Foods Conquer China

Posted in ACF, E-commerce, General, Innovation, IP, Law, TrademarksLeave a comment

Healthy nutrition is becoming increasingly popular among Chinese. This is clearly reflected in the purchase of alternative nutrition products via online platforms – its volume almost doubled in 2020. Around 75% of online consumers of alternative foods are new customers, and most repeat orders are placed within 30 days. The reason for the boom is… Continue reading Alternative Foods Conquer China

Market Entry with Strong IP: Not Always Recommended

Posted in Copyright, Designs, General, Innovation, IP, Know-how, Law, Patents, TrademarksLeave a comment

Western companies are often enthusiastic about their innovative technology and rely on their strong patents to be monetized globally. But what about the company’s own competitive advantage in the Chinese market and in third markets already served by strong-patent Chinese competitors? Does the company have freedom of exercise there, or does it infringe already existing… Continue reading Market Entry with Strong IP: Not Always Recommended