On June 26, 2026, China enacted a comprehensive revision of its Trademark Law, which will take effect on January 1, 2027. This marks a significant shift in policy: In the future, the focus will no longer be solely on registration, but increasingly on the actual use of a trademark and the applicant’s good faith. Trademark… Continue reading China’s New Trademark Law
Tag: non-use cancellation
Alternative Foods Conquer China
Healthy nutrition is becoming increasingly popular among Chinese. This is clearly reflected in the purchase of alternative nutrition products via online platforms – its volume almost doubled in 2020. Around 75% of online consumers of alternative foods are new customers, and most repeat orders are placed within 30 days. The reason for the boom is… Continue reading Alternative Foods Conquer China
Non-Use Cancellation: Defense against Bad-Faith Filings
When a foreign company decides to register its trademark in China, it is not uncommon that the application is rejected by the authorities. The reason: a Chinese company or an individual has already registered the trademark before, with an objective to capitalize on it later. This tactic is known as trademark hijacking, when a Chinese… Continue reading Non-Use Cancellation: Defense against Bad-Faith Filings
China Intellectual Property Blog 