On June 26, 2026, China enacted a comprehensive revision of its Trademark Law, which will take effect on January 1, 2027. This marks a significant shift in policy: In the future, the focus will no longer be solely on registration, but increasingly on the actual use of a trademark and the applicant’s good faith. Trademark… Continue reading China’s New Trademark Law
Tag: trademark hoarding
Fighting Trademark Squatting as Unfair Competition
Trademark squatting and trademark hoarding have long been a troublesome problem for many foreign companies in China. Now, a breakthrough has been made in Chinese IP jurisprudence: Trademark rights holders can sue for unfair competition against trademark applications filed in bad faith and obtain injunctive relief and damages. One precedent is the case of Emerson… Continue reading Fighting Trademark Squatting as Unfair Competition
