China’s New Focus: Strengthening Demand and Promoting Brands

As part of its Domestic Circulation strategy, which aims to strengthen the domestic economy, China is also focusing on stimulating demand from Chinese consumers and strengthening Chinese brands. The COVID epidemic has shown that domestic demand is not as strong as thought after all. It is foreseeable that the central government will shift its focus… Continue reading China’s New Focus: Strengthening Demand and Promoting Brands

Strengthening the Brand as ACF Strategy

When legal means have been exhausted in the fight against trademark and product piracy (anti-counterfeiting, ACF) in China, the question arises as to alternative approaches. A sustainable effective ACF strategy to regain control over one’s own brand is to strengthen and consolidate the brand in the Chinese market. In doing so, the brand owner leaves… Continue reading Strengthening the Brand as ACF Strategy