Tag: brand positioning

Your Brands Must Be Visible to AI

Posted in AI, Brand protection, E-commerce, FutureLeave a comment

Chinese AI models such as Alibaba’s Qwen, DeepSeek, and ByteDance’s Doubao are transforming e-commerce—and with it, the conditions for European brands in China. Product search, recommendations, customer service, marketing, and livestreaming are increasingly driven by AI. As a result, brand visibility is being influenced more and more by algorithms. This is particularly evident at Alibaba.… Continue reading Your Brands Must Be Visible to AI

China’s New Focus: Strengthening Demand and Promoting Brands

Posted in Future, General, TrademarksLeave a comment

As part of its Domestic Circulation strategy, which aims to strengthen the domestic economy, China is also focusing on stimulating demand from Chinese consumers and strengthening Chinese brands. The COVID epidemic has shown that domestic demand is not as strong as thought after all. It is foreseeable that the central government will shift its focus… Continue reading China’s New Focus: Strengthening Demand and Promoting Brands