Chinese AI models such as Alibaba’s Qwen, DeepSeek, and ByteDance’s Doubao are transforming e-commerce—and with it, the conditions for European brands in China. Product search, recommendations, customer service, marketing, and livestreaming are increasingly driven by AI. As a result, brand visibility is being influenced more and more by algorithms. This is particularly evident at Alibaba.… Continue reading Your Brands Must Be Visible to AI