Tag: brand owner

Fluid Trademarks Can Create Free Space for Counterfeiters

Posted in Copyright, Designs, General, Innovation, IP, Law, Trademarks1 Comment

Fluid trademarks appear in different and frequently changing variations, all based on a specific base brand. While they can be a creative way to connect with audiences, brand owners should use this tool with caution. Those who change their visual brand identity frequently can quickly confuse customers. The brand becomes undifferentiated and loses contour, leading… Continue reading Fluid Trademarks Can Create Free Space for Counterfeiters

Strengthening the Brand as ACF Strategy

Posted in ACF, General, Innovation, IP, Law, TrademarksLeave a comment

When legal means have been exhausted in the fight against trademark and product piracy (anti-counterfeiting, ACF) in China, the question arises as to alternative approaches. A sustainable effective ACF strategy to regain control over one’s own brand is to strengthen and consolidate the brand in the Chinese market. In doing so, the brand owner leaves… Continue reading Strengthening the Brand as ACF Strategy

Counterfeiting in China: Platform Operators Must Demonstrate Measures

Posted in ACF, Copyright, Designs, E-commerce, General, Innovation, IP, Law, Patents, TrademarksLeave a comment

When fighting counterfeiting against online shops, it is often difficult for brand owners in China to identify the manufacturer of the counterfeits and to prosecute him legally. Therefore, the platform operator should also be sued in the lawsuit if he violates legal obligations.  According to the Chinese E-commerce Law, the owner of intellectual property right… Continue reading Counterfeiting in China: Platform Operators Must Demonstrate Measures