China’s new policy of transforming society toward greater common good is leading Western suppliers of luxury brands to think strategically. Could it be that foreign luxury brands will be considered too individualistic, capitalistic and decadent by the political leadership in the future and therefore controlled or even thwarted? The government’s crackdown on celebrity culture and… Continue reading China’s Transformation of Society: Luxury Brands Are at Risk
Tag: digital
Covid-19 Accelerates the Creation of Strong Chinese Brands
The Corona crisis is intensifying the Chinese quest for strong brands. In order to increase the consumption of the population and stimulate the weak domestic demand, China now wants to politically promote and accelerate the development of well-known and high-quality Chinese brands. These are intended to help increase the influence of Chinese products and services… Continue reading Covid-19 Accelerates the Creation of Strong Chinese Brands
Impact Covid-19: Law, Measures, Strategies in China-Business
Covid-19 will change the business of many European companies in and with China. Established industry structures will be shaken, supply chains will be decoupled, and demand and employment will decline. Preferences of market participants are shifting and the digital space is gaining in importance. The Chinese state will intervene even more strongly in the economy… Continue reading Impact Covid-19: Law, Measures, Strategies in China-Business
Growth Market Copyright
The rapid development of the Chinese digital economy is also reflected in the area of digital copyrights. In 2018, this hitherto rather exotic market reached a volume of 742.3 billion yuan, an increase of 16.6% over the previous year. This extraordinary increase is not only due to the constant innovations within the digital industries, but… Continue reading Growth Market Copyright
China Intellectual Property Blog 