The Illusion of Privacy in the Metaverse

The promise of metaverse platforms to enable private and secure interactions in virtual worlds is critically examined in a recent study by the CISPA Helmholtz Center for Information Security. The study highlights significant security gaps and risks posed by potential cyberattacks on these platform – an important aspect for the use of VR in business… Continue reading The Illusion of Privacy in the Metaverse

Cultural adaptation in the virtual space

The virtual space opens up completely new ways for companies in China to communicate, but it also requires a deep understanding of the cultural nuances that shape interactions. There are many critical factors that influence success in this environment – from the choice of avatar attire to the meaning of numbers and colors.  Avatar clothing… Continue reading Cultural adaptation in the virtual space

VR for Industry 4.0 in the Chinese Market

Virtual reality for Industry 4.0 is also gaining importance in China. Both areas, VR and I4.0, are important components of China’s strategic planning and are promoted accordingly by the state.  For Western companies, a standardized industry model of a factory of the future could be an option to illustrate the possibilities and advantages of cross-border… Continue reading VR for Industry 4.0 in the Chinese Market

Security, Science and Technology

Political speeches and documents are known to provide valid clues to future developments in the PRC. Analysts therefore try to extract priorities and orientations from the phraseology, word choice, and frequency of terms related to the 20th Party Congress. In doing so, they also take into account minor changes in phrases that have appeared at… Continue reading Security, Science and Technology

IP Protection in the Chinese Metaverse

The topic of IP in the metaverse (metaverse) is gaining importance in China. The drivers are the Chinese technology groups, above all Baidu, Tencent, Alibaba, ByteDance and NetEase, which are currently racing against each other with massive metaverse trademark applications. Tencent alone has filed around 100 applications. Baidu, for example, has applied for the term Metaapp as a trademark, Alibaba for the trademark Ali Metaverse, and NetEase for the NetEase Metaverse. NetEase Group’s trademark applications… Continue reading IP Protection in the Chinese Metaverse