In times of economic uncertainty and tight budgets, many companies face the challenge of optimizing their anti-counterfeiting efforts (ACF) in China without sacrificing effectiveness. Completely halting ACF is not an option, as this would lead to a resurgence of suppressed piracy and render previous investments futile. The financial damage from short-term revenue losses (often 3–5%… Continue reading Cost-Efficient Anti-Counterfeiting
Tag: strategy
What is the point of scenarios?
Not much. Because scenarios are always ideal types – simplistic, very general and, above all, static images of the future. But the future depends on many factors that are constantly changing and have feedback effects. Numerous actors interact constantly, feedbacks change their positions. In the supposed China/Russia bloc, for example, India, Turkey, Indonesia and Saudi… Continue reading What is the point of scenarios?
Strengthening the Brand as ACF Strategy
When legal means have been exhausted in the fight against trademark and product piracy (anti-counterfeiting, ACF) in China, the question arises as to alternative approaches. A sustainable effective ACF strategy to regain control over one’s own brand is to strengthen and consolidate the brand in the Chinese market. In doing so, the brand owner leaves… Continue reading Strengthening the Brand as ACF Strategy
The Genie in the Bottle: Know-how Protection for Start-ups
The consequences of the loss of know-how are far costlier than its protection. With start-ups, it is not uncommon for the entire investment to be at stake. For start-ups, further specific challenges appear besides the typical risks of know-how outflow. Start-ups, for example, face further challenges due to their open communication culture in coworking spaces… Continue reading The Genie in the Bottle: Know-how Protection for Start-ups
China-Strategy as a Balance
The Netherlands is the first country in the European Union to present key points for a constructive, but at the same time critical China-strategy. The strategic goal is to reweight bilateral relations between the two countries. In its cooperation with China, the Netherlands wants to seize opportunities whenever possible and protect its interests whenever necessary.… Continue reading China-Strategy as a Balance
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